2015 was a year when mobile technology went mainstream. With Google launching its algorithm update named ‘mobilegedon’, employer brand with negative mobile compatibility were severely affected. With growing number of smartphone user, even for job search, it has become vital to provide great mobile experience.
So, what can we expect as the major recruitment technology trends that are going to dominate HR market in 2016?
1. Candidate Experience
Today, providing a setter candidate experience has become a prime concern for many employers. However, battle for top talent has intensified. Finding skilled candidates has become harder and harder. Providing outstanding user experience is becoming the key differentiator these days. Changing market needs and rise in the mobile technology have presented new challenge for recruitment industry.
2. Predictive Analytics
Traditional recruitment metrics provide an historical and current overview of data snapshot. Predictive analytics helps recruiters answer future recruiting challenges such as right skills needs to be added to talent pool. Today, many recruitment teams have started using predictive analytics and in 2016 it is expected to go mainstream.
3. Employer Branding
2015 saw great examples of employer branding with the launch of new careers site reducing both time and cost-per-hire. Effective combination strong employer branding and next-generation technology will continue to be a key trend in 2016. Employer branding techniques such as career sites providing stellar candidate experience and sneek-peek into company culture will become more prominent.
4. Social Media
Social media is growing rapidly and so is the trend of social recruitment. Growing a socially active recruitment brand and empowering company culture is growing to become a new trend in 2016. Social Media channels such as Facebook, Twitter and LinkedIn are becoming new channels of recruitment these days.
With all these upcoming trends, achieving a company’s success highly depends upon investing right in training and development techniques. Social Media, Search Engine Optimization and recruitment CRM are tools that can help organizations develop a highly successful recruitment brand.
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