Employer Branding Equals to Employer Advertising Services!

A great “employee retention” program is equivalent to creating a great “employer branding” . Also, it's equivalent to obtaining employer advertising services from a professional . In layman’s term, if a company is able to retain its employees, it definitely adds value to its position in the eyes of job-seeking candidates. When employer branding is about effectively retaining talent in your organization, it becomes necessary for you to put best foot forward. If your organization fails to connect with employees, it’s time to follow stronger employee retention strategies.

Sometimes, salary hikes, acknowledging hard work of employees and perks are not what employees look for, there are other motivating factors that can become reasons to retain best of the employees in your organization. Following are some of the employee retention practices that organizations rarely think upon:

No one can hide emotional issues, it somehow appears on our face. In a working atmosphere, there could be multiple reasons for an employee suffering from emotional issues. It could be due to his/her personal problems or work related issues. Work related problems can be easily tackled as the working atmosphere is responsible for it, but if it is because of his/her personal issues, challenges automatically build up for employers to deal with. HR can deal the situation with a personal session of counselling where he/she can ask the problem directly to the employees. Sympathizing someone in emotional trauma works well in releasing the stress and depression of the person who is going through a tough emotional time.
   
Talent is not limited to a specific zone, you can find it anywhere. If you restrict your hiring for locals living closest to your office, it might be difficult in finding required talent from a limited area. You have to expand your reach. But, here loss is for the employees living 30-50 kilometers away from the office. Providing them conveyance or shuttle or cab service eases the stress of reaching office on time from a distant location. It not only helps far-living employees reach office without spending money on their own, but it creates a sense of reliability for employers from employees. Hence, it improve employer branding.

Employees who are not living with their families always miss on time food especially hygienic food, most of the time they order food from outside and fall ill. By providing some good reasons (good food in lunch) to be healthy at workplace, employers can build a positive impact on the minds of employees. It helps them retain employees for a long time.

These are the three basic things employers miss to include in their list of how to retain employees. These suggested points are less practiced yet crucial aspects that would make the employee-employer relation stronger and stop you investing on employer advertising services.
Share on Google Plus

About Unknown

This is a short description in the author block about the author. You edit it by entering text in the "Biographical Info" field in the user admin panel.
    Blogger Comment

0 comments:

Post a Comment