India’s
telecom industry is a huge one! India’s one of the flagship sectors has stunned
the world with its phenomenal growth over the past few years. The sector plays
a pivotal role in the growth of the economy of India as a whole.
If
projections are anything to go by, then the sector will see strong growth in
the demand of data services which is also triggered by the governments focus to
make a ‘Digital India’. The sector is optimistic from the governments Union
Budget 2015 with respect to tax reforms and acknowledgement of tax issues. In
the past quarters, the telecom operators have been showing an improved EBITA
(Earnings before interest, taxes and authorization) due to significant growth
in data services.
The
most striking trend which the industry has noted is the rising number of data
users in value and volume. The prime reason behind this surge is the availability
of smartphones at lower prices and also cut down in the prices of data pack. Let
us take a quick look what major trends are likely to gain prominence in the
year 2015.
Five Trends in Telecom Industry 2015
LTE To Become Mainstream In India As Well-2015
will see more number of Indian players initiating 4G on a bigger 1800 MHz
spectrum. Indian subscribers will embrace 4G with wide open arms to gratify
themselves for their need of data. It is speculated that 4G LTE will reach 10
million to 15 million by December 2015 driven by competitive pricing, high
grade network experience and low priced smartphones.
Public Wi-Fi To Gain More Prominence And
Wired Broadband To Remain A Low Affair- India will witness considerable
rise in the Wi-fi hotspots driven by both the government initiatives- ‘smart
cities’ and ‘digital India’ along with private sector initiatives. Also, wired
broadband for retail consumers to still remain under progress.
Emergence Of Unconventional Data
Monetization Options- The constantly increasing divergence between data
revenues and cost, a trend that is likely to gain momentum in 2015, mobile companies
will start seeking unconventional monetization options. These will further
bolster internal capabilities to provide superior network experience as well as
exploit external ecosystem.
Security Applications To Rock Among The
Smartphone Users And Wearables Get Thumbs Up In Healthy Lifestyles- In the
wearables segment; Indian consumers have greater interest in buying fitness monitors
(80%), smart watches (76%), and internet enabled eyeglasses (74%). Cost
reduction is expected within Chinese and local manufacturing. Also, mobile
security applications are likely to gain prominence in the smartphone market.
Heavy Competition Expected In the Telecom
Industry Because Of the Delayed M&A
Existing
M&A guidelines have not been able to instigate any consolidation in the
industry inspite all policymakers expressing the need of it. Various new launches
are speculated in 2015. The fiercely growing data market will experience high
price competition and will bring back the memories of 2010 voice led price
wars.
These
trends are likely to affect all major aspects of the telecom industry. Further,
as per the reports by Groupe Speciale Mobile Association (GSMA), it expected
that approximately 4.1 million telecom jobs will be created, which is amazingly
high! To sum up, it would be good to say that telecom sector continues to be a flourishing,
vibrant, ecosystem, expanding across a wide array of products , technology and
service company.
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