Top 3 Marketing Jobs for Marking Aspirants

“Business has only two functions - marketing and innovation.”- Milan Kundera

Yes, these days anyone who is involved in a business, whether small or big, needs to deal with marketing. Although, marketing is quite a complex thing, however, anyone can develop a few of the core marketing skills to avail the fruitful or profitable results. Some of the most important factors that can make a big difference to your business success include:

• Target Your Customers: According to the Pareto's Principle, there is a rule in every business that says that around eighty percent of your sales drives from twenty percent of your customers. Therefore, you need to find out who are those customers and target them to maximize your profits.
• Different Types of Customers: Divide your customers into various groups depending upon certain factors like age, locations, trading source etc. This will help you to make or develop better marketing strategies.
• Effective Communication: Without communication, you can not perform marketing. Hence, you must find out the most effective ways to communicate with your audience. It may include email marketing, newsletters, advertisement or face to face visits.
• Social Media: Nowadays, social media is playing a most important role in marketing a business. Using different powerful marketing tools like Twitter, Facebook, Linkedin in a right manner, can help you to target your specific customer group for very little expense.

As far as marketing jobs are concerned, the top 3 jobs available in this field include:

Marketing Assistant: Generally, marketing assistant jobs are considered as entry-level jobs. If you are just starting out your career in marketing field or have some experience in particular marketing tasks such as SEO or SMO, this job position is perhaps the best way to gain some useful experience in various marketing activities. The task of a marketing assistant normally includes:

• Updating and managing the social media pages of the particular company
• Keeping up to date content on different websites
• Drafting press releases or newsletters
• Creating and sending email campaigns

In order to get success in this job profile, one must have the following skills:

• Excellent communication skills (Both written and verbal)
• Good organizational skills
• Ability to pay attention to detail
• Excellent copywriting skills
• Time management skills

Social Media Manager: Today, the contribution of social media towards providing a better exposure for any business, can not be ignored. Social media is one such powerful marketing tool that can greatly affect the image of any business. A social media manager is a person who has all the knowledge of different social media platform. He/she should be able to develop various strategies, track the right metrics and integrate the best practices on different social networks so as to promote and develop a particular business. Various tasks performed by social media manager includes:

• Build and maintain the company’s social media profiles and presence on different social media channels
• Monitor and take part in relevant social media discussions regarding company, competitors and industry
• Perform frequent social media campaigns and track their success
• Explore new ways to reach out target audience
• Drive consistent and relevant traffic from social media presence

The skills required to become a successful social media manager are:

• An excellent command over various social media networks
• Proficiency in using social media software in order to monitor media conversations
• Excellent communication skills
• Ability to think creatively 

Content Marketing Manager: In the current scenario, content plays the most important role in any marketing strategy. A thoughtful, inspiring and providing content can bring a positive response from your target customers. A content marketing manager knows the importance of high-quality content. By creating relevant and information content, the content marketing manager can contribute to the company's marketing and sales goals. Some of the important tasks performed by content marketing manager include:

• Providing useful and relevant content as per the needs and interests of the audience with an aim to grow customer base
• Working with team of experts in order to produce relevant content that meets the demands of the target audience
• Sharing content over various genuine online sources
• Developing content strategies to attract site visitors

 Skills that most of the employers seek in this job profile are:

• High level of creativity
• Ability to pay attention to detail
• Project management skills
• Excellent communication skills

 Conclusion:

There is a huge scope of people with an interest in marketing. As various aspects of a business largely depend on a successful marketing, the recruiters are on the look out for talented marketers. If you’re interested in making a career in this field in any of the above-mentioned job positions, just brush up on your skills and start applying for the job.

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