Some of us are still doubtful about the role of social recruiting. However, the success stories are always rolling in about how social media recruitment is helping companies in recruiting candidates easily and faster. For example, The Economist hired Dawn Stiff for her Vine videos. BuzzFeed hired Stacy Lambe because of a Hillary Clinton meme.
What companies should do for the recruitment magic to happen? The subsequent points would highlight the 6 social media recruiting strategies to help you move towards the right direction:
Twitter
1. Importance of #Hashtags
Twitter uses its platform for recruiting talent, then why should we not use Twitter for social media recruiting. The only thing we need to understand the use of hashtags (#). It is too easy to put a “#” at the starting of a word. If you have not understood the power of hashtags until now, you must know how effectively it penetrates the reach in terms of geography and numbers. Use tools like TweetBinder or Hashtracking for better hashtagging.
2. Involve Employees for Job Openings
Approach your existing network to help you in spreading the news about the job openings. But, ensure that your employees follow a robust social media policy before doing so. If you expect them to share the news of job opening on Twitter, they are like your brand ambassadors.
LinkedIn
3. Linkedin Recruiter Page
LinkedIn has become the first choice as a social media-recruiting platform for recruiters. To facilitate the recruiters, the paid product called LinkedIn Recruiter helps in recruiting. Besides the basic functions offered by the platform, the user can get the access to a matching algorithm, which helps in probable employee suggestions, based on the user’s fresh activities. On the other hand, it allows you monitor job application activities. It is certainly a powerful mechanism to integrate into your social media recruiting approach.
4. Utilize LinkedIn Groups Fully
Networking is crucial in today’s time. In Linkedin social media recruiting, Linkedin groups play a significant role. Connecting with groups gives you more exposure. But, you need to be careful about the type of content you share because some groups provide limitations for recruiters. You should know the basics of company branding through LinkedIn as it would influence how people see your organization.
Facebook
5. Facebook has a great Search Feature
Facebook Search allows you find people working at Google or any other company using its filter. Moreover, you can search results by city. In fact, the search algorithms allow you search for people who are associated with Yahoo and they have friends who work at SAP. The search features Facebook has is very helpful and powerful tool.
6. Paid Advertising on Social Channels
According to Mashable report in the year 2013, there is a 29% increase in Facebook ads every year, which made the social engagements reach to 4.3 billion last year. You can utilize the power of targeted Facebook advertising and build simple yet effective job-opening adverts. Further, share it with the targeted audience.
There are multiple benefits of social recruiting and there are more other social platforms such as Pinterest and Google+. When it comes to hiring through social media, a well-planned strategy would do wonders for you!
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