Candidate Engagement is Happening Today; Time to Reinvent

“The challenge today is not just retaining talented people, but fully engaging them, capturing their minds and hearts at each stage of their work lives.” – Beverly Kaye & Sharon Jordan-Evans, Author of ‘Love 'Em or Lose 'Em’

Changing market needs had compelled business leaders to focus on acquiring, sustaining and engaging talent pool within the organization. Gone are the days of regular work and cheap labor. With the radical transformation of career types, the arrival of Gen Y and greater emphasis on talent planning; the world now has a new workplace where an employee is the backbone of organizational success.

As per Bersin Market Search Report by Deloitte, “employee engagement has become the top issue on the minds of business leaders, directing us to an entirely new model of management.”

Employee/Talent engagement is not alien today. But, before speaking about changing talent engagement modules and how it is going to be in 2016, let’s focus on changing talent trend across the world. Once you are aware of the changing needs of job seekers, framing an appropriate engagement module gets easier.

7 Talent Trends Transforming the Workplace:
  • 50% of the current jobs could disappear in the future leading to reinvention or extinction.
  • 95% of Gen Z are constantly online, thus tapping into the talent pipeline early.
  • 1 in 2 organizations is stuck in operational HR reporting, thus creating high market demand for the creation plus utilization of an efficient talent analytics technology.
  • One-third of the workforce is now Gen Y and it will continue to grow rapidly.
  • Talent Planning is a priority task for businesses today.
  • One either needs to build a highly engaged talent chain or buy one from external sources as the demand of hiring top talents increases.
  • Gender diversity programs and tackling pay gap will remain a prime agenda for the organization.


(Source: Au.hudson.com)

How are These Changing Talent Trends Going to Impact Recruitment Industry Functions Worldwide?

1. Engagement Will Continue To Be a Top Priority

2015’s Deloitte survey highlighted that 50% of responding organizations believed culture and engagement to be ‘Vital’. Talent Engagement is not going to lose its strength in 2016 as well. In fact, it continues to become a priority for most of the organizations. Failure to do so will result in companies losing their hold at one of the most critical areas of workplace achievement.

2. Onboarding Will Need Renovation

Gone are the days of traditional onboarding techniques. With changing needs, organizations need to create onboarding programs that are more fluid and engaging. With technology such as video recruiting coming in and social media hiring gaining its pace, companies need to throw out slugging hiring processes and replace them with new ideas and online hiring technology.

3. Millennials Will Continue to Change Business Operations

In 2015, Pew Research Center declared that millennials have outnumbered Gen X to grab the largest share of US Workforce. It meant having a much younger workforce with potential to change company culture and functions. Major organizations are already adapting to work-life balance and social connectivity favored by millennials. However, the shift is expected to become more rapid with time, introducing systems like collaborative management models in the corporate world.

4. Transparency Will Become Critical

Millennials value trust and open communication at all levels of management which means continuous feedback, appreciation, performance evaluation will become a top priority. Transparency will push anonymous feedback surveys into a conversational exchange between employees and management, leading to face-to-face interaction and hence open feedback. Owing to this change most of the global giants have already started reframing their performance management policies.

(Source: Kontiki.com)

Why Talent Engagement Should Matter For You As an Organization?

Before you start considering talent engagement a much-rated hype, take a deep look at below mentioned figures:
  • 11 Billion US$ is lost annually owing to bad employee turnover.
  • Companies with engaged employees have outperformed those without by up to 202%.
  • Approximately 71% of the workforce is not completely engaged.


Key Drivers of Employee Engagement:

  • Relationship with Direct Managers: Approximately 80% of employees are dissatisfied with their direct managers, hence are highly disengaged.
  • Belief in Senior Leadership: Approximately 70% of the employees lack confidence in higher management, hence are highly disengaged.
  • Pride in Working for the Company: Approximately 54% of the employees are not proud of the companies they are associated with, hence are highly disengaged.


Final Say on ‘What Can Be Done to Engage Your Current Workforce’ – Tips for Senior Management
  • Must articulate a clear vision to all employees.
  • Open communication should be encouraged among employees.
  • Managers should be encouraged to foster a healthy relation with their team.
  • Management should demonstrate that they value their employees as true contributors providing them a sense of empowerment.         


Senior management should demonstrate that their employees have a direct impact on their work environment.
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